Pricing significantly influences purchase completion because it directly impacts a visitor's perceived value of a product or service. Customers often compare the asking price against their personal budget and affordability limits, quickly abandoning carts if the cost exceeds their expectations or financial capacity. Furthermore, pricing plays a critical role in competitive analysis; if a competitor offers a similar item at a lower price, visitors are likely to switch platforms. The psychological aspect is also key, as an offer can be seen as a "good deal" or a rip-off, affecting the emotional decision to buy. Ultimately, pricing must align with the customer's perceived benefit and willingness to pay for a successful conversion. More details: https://www.capco.co.kr/main/set_lang/eng?url=https://infoguide.com.ua