How come discounts strategies reduce conversions?

While often seen as a conversion booster, discount strategies can paradoxically reduce conversions due to several factors. Firstly, frequent or deep discounts can devalue a brand's perceived quality and exclusivity, leading customers to question the product's true worth and hesitate to purchase even at a reduced rate. Secondly, an overabundance of sales can train customers to always await a discount, thereby delaying immediate conversions as buyers learn there's no urgency to buy at full price. This approach often attracts only highly price-sensitive consumers who may not be loyal in the long run, rather than fostering sustainable customer relationships. Consequently, without a genuine sense of scarcity or time-limited urgency, the incentive for immediate action diminishes, ultimately undermining the very goal of driving conversions. More details: https://www.shkabaj.net/feed/feed2js.php?src=https://abcname.com.ua&chan=y&num=5&targ=y&utf=y