Users exhibit diverse reactions to online store discounts, ranging from immediate purchase to outright skepticism. Some customers experience a strong urge for impulse buying, viewing the discount as a unique opportunity and perceiving greater value in the product, often leading to increased sales. Conversely, other users might react with caution, questioning the authenticity of the discount, performing price comparison checks, or even doubting the brand's overall pricing strategy. There are also those who strategically engage, either by stockpiling desired items anticipating future needs, or by delaying purchases if discounts are perceived as frequent, hoping for an even better deal. Moreover, discounts can significantly influence brand perception, either enhancing its image as customer-centric and offering good value, or potentially devaluing it if promotions are constant and severe. More details: https://www.cabinet-saccone.com/spip.php?action=cookie&url=https://infoguide.com.ua/